Ascent Classical Academy of Northern Denver

The Brief

Ascent Classical Academy of Northern Denver needed comprehensive marketing support throughout its inaugural year, from e-newsletters, social media, and photography to back-to-school materials and print and digital collateral.

School communications require an unusual balance of planning and agility. Alongside sharing the value of a classical, content-rich liberal arts education, communications needed to keep families informed about the realities of daily school life (both the expected and the unexpected!).

The Solution

I prioritized both clarity and an attention to nuance in communications to families. Across channels, I emphasized authentic photography of student life, connecting snapshots of activities with what makes classical education unique, from the importance of phonics instruction to the richness of classic literature. I put myself in the shoes of potential families, sharing not merely what Ascent was but how a classical education would benefit their child's formation as a whole person.

I had the opportunity to refine the existing visual style guide mid-year, retaining the established typography while simplifying the use of color, creating a more cohesive system across social, email, print, and digital communications.

All creative work shown was produced by Alexandra Mulet unless otherwise noted. Third-party trademarks and logos appearing within project materials remain the property of their respective owners.